Tara Rao began her career at MTV Networks, where she rose quickly to become a staff writer/producer for VH1 On-Air Creative. She took that knowledge and expertise and branched out on her own, expanding not only her roster of clients but also her ability to work in any environment.

She has written and produced show launches for original and syndicated properties, channel-wide rebrands, upfront presentations, prominent off air campaigns, and has played a vital part in full network launches. Additionally, her experience extends to creative directing numerous on-air, web, and marketing projects, as well as producing a sketch comedy cable series. Her clients include: Oxygen, IFC, VH1, SyFy, truTV, TBS, Nickelodeon, WEtv, Food Network, LOGO, and many more.